Issue: Market Complexity
Affects: Virtually
all B2B and B2C Markets, Thought and Idea Leaders, Political
Candidates/Parties, Non-Profits and Charities Via:
Social Media and Networks
The Markets Institute has
identified a new business and consumer buying behavior that kill deals, transactions and trends through rapid sequences of
hype, high levels of hope, disillusionment, and abandonment in both consumer
and business-to-business markets. The Markets
Institute calls this the “hype-hope-heap” cycle. We call these cycles
"Microbubbles."
Microbubbles are fueled in social networks and
through social media, as well as instant communications, numerous
agile competitors, and many current product-service design, advertising, PR
and sales tactics.
Failure to adjust strategies to prevent Microbubbles will lead to losses
in the hundreds of billions of dollars throughout our economy.
The Markets Institute is the only research institution dedicated
to the study of global market connection, complexity and interdependency
evolution.
The Institute provides actionable analysis of how challenges that evolution is creating can be addressed. The Markets Institute was founded and is lead by Barry C. Collin, CEO
of Collin Group, Inc.
The
Institute utilizes Collin Group, Inc.'s massive proprietary databases, collections
and unique access to information sources to identify significant issues and trends that affect commerce and the
economy.
More Information
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Full Microbubbles Report
